Weekly Insights & Updates

Bringing together the latest thinking from across marketing, technology, consumer behaviour and the property industry.

Samantha Howell Samantha Howell

Telford Sellers Are Not Choosing the Cheapest Agent

In markets such as Telford, affordability is often misinterpreted. Lower average property values are frequently assumed to create price-sensitive sellers. However, current market behaviour suggests differently. Affordability does not reduce expectation, it simply increases scrutiny.

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